crypto news – Ubisoft’s Rabbids Invade Reddit as Free NFTs

Ready your plungers—the Rabbids are actually on Reddit.

Ubisoft’s Rabbids are quirky white alien rabbit creatures which have spawned quite a few video games because the mid-2000s and even a pair Mario crossover video games with Nintendo. Now, Redditors can declare free Rabbids-themed NFT avatars for his or her profiles on the social discussion board web site.

Each Polygon NFT or “digital collectible” encompasses a Rabbid in numerous outfits and poses, from a grumpy knight with a plunger to a smiling unicorn rabbit with a golden plunger (the plunger was the first weapon in early Rabbids video games).

Why do Rabbid NFTs on Reddit matter? Well, Reddit customers went wild for the web dialogue platform’s “Snoo” NFT avatars after they launched in July 2022, and have since change into one of the distinguished model NFT launches so far. At time of writing, the entire “Plunger Rabbid” and “Unicorn Rabbid” avatars have already been claimed and are actually “sold out,” per Reddit’s web site.

Inspired by Reddit’s humanoid alien mascot, the Snoo NFTs have amassed a market cap of over $330 million, in response to a Dune dashboard. With Snoo, Reddit has launched over 13.5 million Polygon NFTs up to now throughout greater than 9.7 million distinctive wallets—and most of these had been freebies given away to Reddit customers. Reddit’s NFTs have additionally seen over $32.6 million in whole secondary gross sales quantity throughout practically 300,000 transactions.

Both Reddit and Ubisoft are persevering with to make strategic pushes towards digital possession by way of NFTs. While Ubisoft confronted backlash for its early iterations—particularly, Tezos NFTs within the PC model of Tom Clancy’s Ghost Recon Breakpoint—its CEO stated the studio is “still in research mode” in relation to NFTs.

But Ubisoft’s current Assassin’s Creed “Smart Collectibles” launch with Integral Reality Labs (IRL) is one other indication that the studio is much from falling by the wayside on crypto.

And Ubisoft has a historical past of bringing Rabbids into the blockchain world. Back in 2020, it launched a crypto token sport with the humorous bunnies for the charity Unicef. And the Rabbids had been the primary Ubisoft sport characters to get the NFT therapy within the Ethereum metaverse sport, The Sandbox.

Now, Redditors can swap out their Snoo for a Rabbid—simply be careful for these pesky plungers!